Why Digital Agencies Need Professional Appointment Setting
Discover why outsourcing appointment setting is the smartest growth move for digital agencies looking to scale without the overhead of in-house hiring.
The Challenge of Growing a Digital Agency
Growing a digital agency is a balancing act. You need to deliver exceptional work for existing clients while simultaneously finding new business. Most agency owners find themselves stretched thin, trying to wear the sales hat alongside their operational responsibilities.
Why Outsourcing Appointment Setting Makes Sense
Professional appointment setting services like Massive Edge allow digital agencies to:
- Focus on core competencies — Spend your time delivering great work, not cold calling
- Reduce overhead costs — Skip the $73,500+/year cost of hiring an in-house specialist
- Get immediate results — No training period required, start receiving qualified appointments right away
- Scale predictably — Build a consistent pipeline of qualified opportunities
The Cost of Doing It Yourself
When you try to handle business development in-house, the true costs add up quickly:
- Email Marketing Specialist: ~$73,500/year
- Appointment Setter: ~$46,940/year
- Social Media Manager: ~$58,130/year
That's over $178,000/year in salaries alone, not counting benefits, tools, and management overhead.
A Smarter Approach
By partnering with a specialized growth partner, you get access to an entire business development team at a fraction of the cost. You receive only qualified appointments with prospects who already know about your agency and are interested in your services.
Ready to learn more? Book an intro call to discuss how we can help your agency grow.